YEAR
2022
Deliverables
UX
Visual Design
Prototypes
Marketing
Flight Club eNewsletter
I designed the newsletter for Flight Club as a class assignment using InDesign's interactive capabilities. Email newsletters have become a great tool for building customer loyalty, pushing brand awareness, and attracting new prospects. Check out the design and functionality through the live link below (Adobe requires drag-to-scroll on the site).
Subscription Pop-up
As an extension of the project, we were also asked to develop a subscription pop-up with a form field to solicit subscriptions to the quarterly newsletter. Pop-ups featuring images are more successful at converting readers, so I chose the highly coveted Yeezy Boost 750 to appeal to the target audience.
Final Mockups
The final design capitalized on Flight Club's already well-established brand. The sleek grey tones and subtle splashes of red allows the sneakers to become the stars of the show.
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